Working ON Your Business Not In It
Many of you have read the book the E-myth (Michael Gerber) which is a great book if you haven't read it. In the book Gerber makes a key distinction between working IN your business and working ON your business.
This is such an important distinction that I actually recorded a 16 minute video training on it for Maui Mastermind® Online members Here's the link to it.
And I wanted to ask all you entrepreneurs out there a few key questions about how you use your working week. 1) On an average week, how much time do you spend putting out business fires? (Clients, vendors, staffing, etc.) 2) On an average week, how much time do you spend working taking care of today's demands inside your business? (Working with clients, closing sales, updating reporting, executing plans.)
3) How much time does this leave you on an average week to focus working ON your business? (Planning for the future, building systems, cultivating long term relationships.)
It's a delicate balance--working in your business to take care of today's needs… and working ON your business grooming and growing it for the future.
At a minimum, set aside 2 "prime time" blocks where you spend 60-120 minutes with no phones, no email, and no interruptions working ON your business.
Here are some examples of working on your business: * Build a new business system * Plan out a new marketing strategy * Cultivate a new channel partner * Outsource a non-core function of your business
The key is to use this time to take a meaningful (if small) step towards building your Level Three business. This is a long process, but these steps add up fast.
