Level Two Early Stage:

Making Your Business Sustainable

Focus: Securing your early clients and becoming profitable.

Leverage Points: Your ability to change and adapt, keeping costs low and your business lean.

Fresh in the marketplace, an Early Stage Level Two business has just started actively marketing and selling its products/services. This is the time to learn your business and market, and if needed, discover and cure any fatal flaws in your business model or in the way your targeted customers perceive the value you're creating.

Your early focus while launching a business isn't on building the perfect product or service, but rather on figuring out how you can get people to buy. Too many entrepreneurs get caught in the trap of making the perfect gizmo, but never actually sell that gizmo in large enough numbers to ensure a profit.

Know that at this stage in your business's growth, you'll be wearing just about every hat in the business. That's okay for now, but as you move toward Middle Stage Level Two, you'll need to find ways to leverage your personal production for the business by hiring staff and building basic business systems.

Remember, an Early Stage Level Two business is working to generate sales, establish a market position, and become a sustainable business.

Three Priorities of an Early Stage Level Two Business

  • Priority #1: Sell, Sell, Sell!

  • Priority #2: Start Creating Simple Systems and Structure to Operate Your Business.

  • Priority #3:When Your Business Can Afford It, Begin to Build Your Team

Resources For Early Stage Level Two Business Owners:

Reports:

  • Special Report on How to Form a Business Mastermind Group (PDF)

Home Study Courses:

Web Links:

Level One  »  Level Two  »  Level Two - Early  »   Level Two - Middle  »  Level Two - Advanced  »  Level Three