Level Two

The traditional way to build a business is to build a Level Two business. In a Level Two business, the business works, but only because you the owner are there to keep it working.

All key decisions are run past you. You create the plan, you lead the execution of that plan, you do all the hiring. You meet with all the key clients and perform most of the important work of the business. Sure, you have people to help, but they're there to do just that - help - not to lead or take ownership of central parts of your business.

The core knowledge of how to manage and direct it is locked up in the gray matter of your brain. If something should happen to you, your business would crumble.

If you manage to somehow escape for a short vacation, you probably sneak your laptop or iPhone® with you on the trip and check email when your spouse and kids aren't looking.

While there is nothing wrong with the traditional model, and it works to build a successful Level Two business, it has three serious pitfalls to it.

The 3 Pitfalls of Building Your Business the Level Two Way

Pitfall 1: It caps your income and your success. If your business revolves around you and your personal production, as you become more successful, you'll smack up against the ceiling of how much you personally are able to produce for your business. You can personally only do so much and run so fast before you just can't do any more.

Pitfall 2: It puts everyone at greater risk. If you stop working or get injured, your business dies - quickly. This is risky for you, your family, your employees, your customers, and your investors.

Pitfall 3: It eventually corners you in the Self-Employment Trap&trad; - the more success you have, the more trapped you become inside your business. You're so busy doing the "job" of your business that you can't step back and focus on growing your business. As you grow your sales by personally producing more, you take on increasingly more overhead. That means each month, your starting point requires you to run even faster just to cover your fixed costs. It traps you firmly inside the suffocating blanket of your Level Two business.

So what's the way out of the Self-Employment Trap?

Build a business, not a job!

A job is something that you do yourself; a business you build does your job for you! Getting your business to do more means building the infrastructure that profitably produces value in the market in a scalable way.

Let's explore each of the 3 distinct stages of Level Two in detail, including the specific action plan you need to follow at each stage.

Early Stage Level Two

Middle Stage Level Two

Advanced Stage Level Two

Level One  »  Level Two  »  Level Two - Early  »   Level Two - Middle  »  Level Two - Advanced  »  Level Three