Level One:

Planning Your Business and Proving It's Viable

At Level One, you're designing and planning your new start-up. You're gathering your initial team, raising any required start-up capital, and executing your launch plan.

Your focus at Level One is to plan your new business and get immediate market feedback to learn if your business concept and model is economically viable. This is a fancy way to say you'll be testing your product or service to see if you can sell it at a price that allows your business to be profitable.

The 4 Action Steps You Must Take in Level One

  • Action Step 1: Clarify your basic business idea.

  • Action Step 2: Conduct your market research.

  • Action Step 3: Write your business plan 'draft.'

  • Action Step 4: Test your product or service to make sure it will sell.

Level One Case Study: Thomas Jordan

Maui Advisor David Finkel with Thomas Jordan. Thomas raised $1.2 million to launch his start-up.

Thomas Jordan, a three-time Maui Mastermind Wealth Summit graduate and consulting client, left his corporate job and launched his own business - a mobile bottling company in Napa Valley, CA. He raised over $1.2 million to get his business off the ground and even though he was scared and overwhelmed at times, he held true to his dream, and followed the Level Three Road Map to successfully launch his new business.

Resources For Level One Business Owners:

Books:

  • Build a Business Not a Job! How to Build Your Business to Sell, Scale, or Own Passively (Finkel, Wilklow and Harkness) FREE copy
  • Anatomy of a Business Plan (Linda Pinson)

Web Links:

Level One  »  Level Two  »  Level Two - Early  »   Level Two - Middle  »  Level Two - Advanced  »  Level Three